OPTIMIZE YOUR PRODUCT-MARKET FIT
The Market Driven Innovation Program
Research reduces risk. Our market driven innovation program engages users and other stakeholders to pinpoint unmet needs, identify market opportunities, and define the right medical device to build.
Curious to learn if the MDI program is right for you? Request a free consultation to find out.
REQUEST CONSULTATIONWHAT'S IN IT FOR YOU?
Impact to your business
In the MDI program, you will take big leap toward product-market fit. It starts by developing a solid understanding of user perspectives and market needs. You will increase your confidence in the right solution by obtaining clear and objective feedback on what works and what doesn't. Moreover, the market focus gained through this process will reduce your risk and avoid costly redo loops.
WHAT'S IN IT FOR THE OTHERS?
Impact to your stakeholders
Patients, providers, and payers don't care about your device -- they care about the healthcare benefits and economic savings it may provide. The MDI process uncovers these perspectives, motivators, and potential resistance your medtech innovation may face. And for your team, executives, and investors - it provides early market data that reduces uncertainty before big money is spent.
How it works
Our medtech experts follow a proven process that has consistently delivered reliable results. Throughout the process, we keep you in the loop, leverage your feedback, and consider you part of the research team.
OPPORTUNITY DEFINITION
We combine primary and secondary research to understand the standard of care, competitive landscape, outcomes, workflow issues, cost drivers and more. This data is presented to you and then serves as the basis for concept exploration.
PRODUCT DEFINITION
Next, we explore a range of concepts that address the unmet needs and market opportunities. We share these concepts with users and other stakeholders and share their feedback with you to define the optimal product direction.
IMPLEMENTATION STRATEGY
Then, we refine the selected concept and evaluate the development and manufacturing costs. A comprehensive development plan is created and shared with you to describe the timeline and budget needed to make the solution reality.
KEY PROGRAM OUTPUTS
What you get
The MDI program combines primary research, concept exploration, and an implementation strategy in a focused process that give you the confidence in your product strategy and development approach.
- Quantitative and qualitative primary research data highlighting unmet market needs and opportunities
- Clear, data-driven clinical and economic value proposition statements
- Competitive landscape, standard of care endpoints, and other findings from secondary research
- Preliminary User Requirements documentation (URD)
- Product concepts, illustrations, and mockups that address market needs and opportunities
- Primary research data with user and stakeholders guide product concept down-selection
- Preliminary Design Input Requirements (DIR)
- Technology integration analysis and illustrations
- Estimated product costs and development costs
- Recommended revenue model with supporting financial model
- Product development gantt chart through regulatory approval and manufacturing transfer
What if I already have a product concept?
Could I conduct the primary research myself?
Can I be involved in the research process?
What comes after MDI?
FREE CONSULTATION
How do you align your tech to the market needs?
To find out, request a free medtech consultation.
REQUEST CONSULTATION
CEO, ZSX MEDICAL
Dan Mazzucco, PhD
"As our device development partner, Archimedic has been rapid, creative, and adaptable in bringing our napkin sketches to reality."
CEO, TANGO
Wamis Singhatat
""Archimedic has been a very capable and long-standing design partner of ours, from the MVP that allowed us to establish initial product-market viability to the mass-manufacturable design for commercialization."
TECHNICAL DIRECTOR, CNMC
Kevin Cleary, PhD
"Archimedic did an outstanding job of working with our engineers and clinicians to understand the problem and develop new concepts. We were extremely satisfied with the work and would recommend them to others."