FREE GUIDE

Market Driven Innovation: A Guide for Medtech 

This guide shows you the approach that we take to align medical technologies with clinical and market needs. It consists of a comprehensive slide deck with a vetted process, practical tips, and deliverables to should expect to understand medtech-market alignment.

Chapters of this guide include the following:

• Overview of Market Driven Innovation for Medtech
• Impact to your business
• Impact to your stakeholders
• The MDI process
• Defining the opportunity
• Defining the product
• Implementing the strategy

If you pursue the medtech driven innovation process yourself, this guide will set you on the right path. If you are seeking an experienced firm to help you with this process, this executive guide will show you how we think and operate through this critical strategic process.