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Is Clinical Data Enough to Drive Market Adoption? clinical strategy market driven innovation Mar 09, 2022

Written by Eric Sugalski and Ulrich Herken

“You need to show clinical evidence that your medical device provides a benefit.”

It's a common request that early medical...

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Proof-of-Concept Pitfalls in Medtech market driven innovation technology development Feb 23, 2022

The phrase “proof-of-concept” (POC) is widely used and engrained in the accepted formula of innovation. Engineers, scientists, researchers, and instructors operate under this mantra...

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Who Pays and Why? market driven innovation Feb 16, 2022

It’s a critical decision that defines your commercial strategy – one that affects your market time horizon, pricing, marketing claims, distribution strategy, and more. Who pays and why?...

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How to build your healthcare economic story market driven innovation Feb 09, 2022

Whether you are an established OEM or a medtech startup, clearly understanding and articulating your healthcare economic story is a vital part of your go-to-market strategy. With healthcare...

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5 Secrets to Actionable User Needs in Medtech market driven innovation regulatory strategy Feb 02, 2022

User Needs (UNs) are the foundational component of your Design History File (DHF). This single document should be the one that feeds design requirements, risk management, and the V&V process....

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When MVP Goes Wrong in Medtech market driven innovation technology development Jan 26, 2022

Minimum viable product (MVP) is a strategy that has gained rapid and widespread acceptance among the startup community. Used effectively, it can be a compelling strategy to...

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Why the Endpoint is actually the Starting Point in Medtech market driven innovation regulatory strategy Jan 19, 2022

When you are developing a new medical device, it is tempting to start by brainstorming, developing prototypes, and running demos for investors and others. But this approach will often lead you to a...

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Why the Smallest Viable Market is what Really Matters in Medtech market driven innovation Jan 12, 2022

You have probably been told that you need the $1B market to attract investment in medtech. Yes, market size matters, but pursuing the monster market is not always the right move in medtech.

And...

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Do You Really Need a Prototype? market driven innovation technology development Jan 03, 2022

Early stage medical device innovators and entrepreneurs often feel that the first critical step in their new venture is to build a prototype. Without a prototype, these visionaries rely on verbal...

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6 Strategies to Getting Genuine User Feedback in Medtech market driven innovation Dec 13, 2021

Bringing a novel technology to the market in the form of a new medical product introduces several challenges:  Will the technology work the way that it is intended?  Will it meet clinical...

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Origami Leads to New Non Profit market driven innovation Apr 20, 2020

During the COVID-19 crisis, Archimedic collaborated with hospital-clients and fabrication partners to rapidly develop the Origami Mask.  This mask can be made from a variety of materials...

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