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Hey - Eric here.
Happy Wednesday to 602 motivated medtech business leaders.
Here's one short tip on how to refine your medtech strategy.
Today's Medtech Mindset issue takes about 4...
Hey – Eric here.
Here are 4 steps on how to clearly define the clinical outcome that compels adoption of your new medical device.
Today’s issue of Medtech Mindset takes about 3 minutes...
Consider a medical device startup, facing a critical market decision:
Should the company go big, aiming for the $1B market out of the gate? Or should the company go small, proving value with an...
Written by Eric Sugalski and Ulrich Herken
True story.
A medical device manufacturer developed an at-home wearable defibrillator for populations at high risk of sudden cardiac death. This device...
Clinical use is a significant milestone for most medical device companies. Investors often see this milestone as a significant de-risking activity – one that can come with valuation...
Written by Eric Sugalski
It’s a critical decision that defines your commercial strategy – but it’s one that is often taken without carefully weighing the pros and cons of each...
New technology is one of the primary drivers of growth in the medical device industry. Developing new tech can be long, iterative, and expensive -- so it is understandable that...
Written by Eric Sugalski and Ulrich Herken
“You need to show clinical evidence that your medical device provides a benefit.”
It's a common request that early medical...
Written by Eric Sugalski
Many medtech leaders are pressured by investors and others to rapidly achieve regulatory clearance with a product design that is not intended for the market. This...
The phrase “proof-of-concept” (POC) is widely used and engrained in the accepted formula of innovation. Engineers, scientists, researchers, and instructors operate under this mantra...
It’s a critical decision that defines your commercial strategy – one that affects your market time horizon, pricing, marketing claims, distribution strategy, and more. Who pays and why?...
Whether you are an established OEM or a medtech startup, clearly understanding and articulating your healthcare economic story is a vital part of your go-to-market strategy. With healthcare...